Privacy Policy

MelaninWise (“the Site”) is committed to protecting the privacy of its visitors. This Privacy Policy explains how we collect, use, and disclose information when you access the Site. By using the Site, you agree to the practices described below.

Information We Collect
We automatically collect certain non-personal information when you visit, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of access. This data is captured through server log files, cookies, and third-party analytics services. We do not collect personal information such as names, postal addresses, or phone numbers unless you voluntarily provide them (e.g., by sending us an email).

Cookies and Similar Technologies
Cookies are small data files stored on your device. The Site uses both session and persistent cookies to remember your preferences, maintain site functionality, and gather aggregate usage statistics. Third-party advertising networks, including Google AdSense, may also place cookies or similar tracking technologies on your browser to serve interest-based advertisements. These third parties use the data to show ads relevant to your interests across the web and to measure ad performance.

How We Use Collected Information
We use the automatically collected information to analyze traffic patterns, improve site content and navigation, and diagnose technical issues. We do not sell, rent, or share your personal information with unaffiliated third parties for their own marketing purposes. Aggregated, anonymized data may be shared with service providers, such as analytics platforms, but this data does not identify any individual.

Google AdSense and Third-Party Advertising
The Site displays advertisements served by Google AdSense and potentially other advertising networks. These third-party vendors may use cookies to serve ads based on your prior visits to this Site or other websites. Google’s use of advertising cookies enables it and its partners to show ads to our visitors based on their visit to our Site and/or other sites on the Internet. You can learn more about Google’s data usage and how to opt out of personalized advertising by visiting Google’s Privacy & Terms site at https://policies.google.com/privacy. To manage your ad preferences across multiple platforms, you can use the opt-out tools provided by the Digital Advertising Alliance at https://optout.aboutads.info and the Network Advertising Initiative, or adjust your Google Ads Settings at https://adssettings.google.com.

Children’s Privacy (COPPA Compliance)
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete such information promptly. If you believe a child has submitted personal data to us, please contact us at the email below.

Data Security
We implement reasonable technical and organizational measures to protect the information we collect against unauthorized access, alteration, or destruction. However, no method of Internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security of your data.

External Links
The Site may contain links to external websites not operated by us. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policies of every site you visit.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by a revised date at the top of this page, and the changes will be effective immediately upon posting. Your continued use of the Site after any modifications constitutes acceptance of the updated policy.

Contact
If you have questions about this Privacy Policy or wish to exercise any data subject rights that may apply to you under applicable law, please email us at [email protected].